Coach Tivy

Coach Tivy, on demand.

A thought partner who knows your mission, your materials, and your standards. Type, talk, or pick up the phone and call before any conversation that matters. No perfect prompt required: Tivy asks the questions.

Coach Tivy in a live voice coaching session with a suggested ask on screen, beside a Coaching with Tivy chat where a fundraiser asks for help before an ask

Call Tivy

A coach in your contacts

Tivy has a phone number. Save the contact and call on the way to a donor meeting, on the walk out of one, or from the car between visits. No app to download and no laptop required. After the call, Tivy emails you a recap, and it's saved in your Practivated dashboard so the next conversation picks up where this one left off.

Why we built it

A fundraiser told us, “We're not at the computer all the time. Please don't give me another app.”

Coach Tivy on a phone call, next to an email recap from Tivy with three steps for a donor lunch and a next rep, saved to the Practivated dashboard

What Tivy knows

Not a generic AI. An extension of your institution.

Coach Tivy working

01

What good fundraising looks like.

Tivy is built on fundraising coaching, behavior science, and training that has reached over 150,000 fundraisers. Her guidance comes from people who know this work, not from the open internet.

02

Your institution.

Your case for support, campaign pillars, talking points, competencies, and language. Call Tivy at 10pm before a donor lunch and the guidance sounds like your best gift officer and your own standards.

03

You.

Your goals, the conversations you've had, where you're strong, and where you're stretching. Every conversation makes the next one more personal.

Ask Tivy

What can you ask Tivy?

Real questions people bring to Tivy, from gift officers and managers to prospect researchers and board members.

“I've tried three ways to re-engage this donor and nothing's worked. What else could I try?”

Tivy helps you think about the relationship differently and find a creative next step, instead of moving on too soon.

“How do I bring up a legacy gift with a longtime donor?”

Tivy helps you find the transition sentence, then gives you reps on what to say if they hesitate.

“These campaign talking points came out this morning. How do I say them naturally?”

Upload them, and Tivy helps you put them in your own voice.

“The donor said thank you. How do I get to the next conversation?”

Tivy helps you plan the stewardship call and the question that opens the door.

“I'm in prospect research. How do I push back on an officer's request without damaging the relationship?”

Tivy helps you frame what you can deliver and when.

“My veteran officer hasn't closed a gift in two quarters. How do I open our one-on-one?”

Tivy helps you start curious, name what you've noticed, and agree on one next step together.

“I'm a board member. How do I introduce a friend to the organization?”

Tivy helps you find what you're comfortable saying, without making it a pitch.

How it works

Before, during, and after the reps

01

Before

Think it through with Tivy, at your desk or on a call from the car: the person, the goal, the words that feel like you.

02

Reps with a ride-along

A simulated conversation with Tivy alongside, then a debrief on what worked and what to try next.

03

After the real thing

Call Tivy on the way out and tell her how it went. She helps you choose your next step and your next rep.

Coaching with Tivy chat where a manager asks how to open a one-on-one with a struggling officer, beside a card of what managers bring Tivy: a dreaded one-on-one, feedback that has to land, and the update for leadership

For managers

A coach for managers, too.

Tivy isn't only for your team. Managers bring her the one-on-one they're dreading, the feedback that has to land, the performance review, or the update for leadership, then get private reps before it's real. And their team gets executive-level coaching whether the manager is available or not.

Coach, not copilot

A copilot finds the answer. A coach builds the person.

General assistants are excellent at drafting and finding things, and your team should keep using them. Tivy does something different: she asks the question that gets someone unstuck, gives them reps on the hard moment, notices how they're growing, and knows what they should work on next.

General AI assistant

Finds the answer

Drafting, searching, and summarizing.

vs.

Coach Tivy

Builds the person

✓ Asks the question that gets you unstuck

✓ Gives you reps on the hard moment

✓ Notices how you're growing

✓ Knows what to work on next

FAQ

Questions about Coach Tivy

Can I talk to Tivy by phone?

Yes. Tivy has her own phone number and a contact card you can save. Call anytime; you'll get an email recap after, and the conversation is saved in your dashboard.

Do I need to download an app?

No. Use Practivated in your browser on any device, or just call Tivy.

Why is Coach Tivy an octopus?

So you always know you're talking to AI. Octopuses are brilliant, loving, protective, and have eight arms: the fundraiser's spirit animal.

Will Tivy just agree with me?

No. Tivy pushes back kindly on limiting beliefs and asks what this could look like in your voice.

Does Tivy join my real meetings?

No. Tivy helps you prepare before, gives you reps in a simulated ride-along, and helps you reflect after. The real conversation is yours.

Can I choose a coaching style?

Soon. Our customers have been asking for it, and coaching styles are in development now.

Coach Tivy

Give everyone on your team a coach they can call, whether you're available or not.

Book a demo