Continuing education for social impact teams
Practivated is continuing education for social impact teams, personalized to your organization. Coach Tivy coaches each person, picks their next rep, and shows leaders who's ready for what.
Trusted by organizations that invest in their people.
Hover over a card to see how Practivated helps.
1
Turnover drains institutional knowledge, and new gift officers need to be portfolio-ready fast.
1
University
How we help
Your team practices principal gift and campaign conversations in your institution's voice, new fundraisers get portfolio-ready faster, and managers see who's ready for larger portfolios.
2
Your foundation team carries big portfolios and constant pressure. When confidence lags, outreach stalls.
2
Hospital or health system
How we help
Trauma-informed, patient-centric practice for grateful patient and legacy donor conversations, with no PHI, so fundraisers show up calm, confident, and prepared.
3
Ambitious goals, lean staffing, high turnover, and managers who can't be everywhere at once.
3
Nonprofit
How we help
On-demand practice and coaching from Coach Tivy, plus team-level insights that make every coaching conversation count.
Everyone gets coaching built for where they are: new hires learning the job, new managers leading their first team, and veterans taking on their hardest gifts.
Is
your
AI
making
your
team
more
dependent,
or
more
developed?
Practivated uses AI to build your people's skills, so the conversation is still theirs.
How it works
Personalized, experiential learning. The future of continuing education.
01 · Coach
Executive-level coaching from Coach Tivy, tailored to your donors, your campaign, and your shop, and always on when your team needs support. Tivy remembers where each person is growing.
02 · Reps
Short, private conversations, at the difficulty each person is ready for, with Tivy alongside you like a manager on a ride-along. Afterward you get a debrief on what worked and what to try next. Rep by rep, it becomes muscle memory.
03 · Grow
Tivy picks each person's next rep from their own conversations, so development is personal for everyone, not only the people a manager has time for.
For managers and leaders
1
2
3
1
Insight you can act on. See who's ready for what and where your team needs more reps, while individual conversations stay private.
2
A management coach of your own. Bring Coach Tivy the one-on-one you're dreading, the feedback that has to land, or the update for leadership, and get private reps before it's real.
3
Support that never waits on your calendar. Every person gets a coach before any conversation that matters, whether you're available or not.
Behavior science
Most professional development is built around exposure: hearing ideas, getting inspired, earning credit hours. Practivated is built around coaching and reps, so skills show up when it matters most.
Most new information fades within days unless we pull it back up and use it.
The forgetting curve, Ebbinghaus
Decades of research show much of what's taught never makes it from the session to Monday morning.
Transfer of training, Baldwin and Ford
Brief, repeated reps over time outlast a single workshop.
Spacing and retrieval practice
People improve through focused repetition with feedback, not by watching experts.
Deliberate practice, Ericsson
Organizations rarely lack knowledge. They lack the bridge from knowing to doing. (Pfeffer and Sutton)
Why readinessReadiness has outcomes
Built on training that has reached over 150,000 fundraisers, and shaped around your institution's standards.
280%
more donor outreach
33%
better ask effectiveness
12➛4
weeks to onboard a new fundraiser
2x
annual gift doubled
Case studies
From universities to health systems to national nonprofits, see how teams turned practice into revenue.
What fundraising leaders say
“Running through a mock donor meeting just hours before the actual one helped me work through strategies. The feedback from Tivy helped me adjust my approach on the spot.”
Matt Green Philanthropy Officer
“Practivated has been a total game changer. It gives my team access to real-time coaching even when I can’t be there. It’s like having a mentor on demand.”
Lori Cook AVP of Development
“This isn’t about replacing coaching – it’s about scaling it. Fundraisers feel more supported, and they’re bringing that confidence into the field.”
Jennifer Svihus Chief Philanthropy Officer
Isn't this just another AI tool?
No. General AI helps you finish a task. Practivated develops the person doing it: coaching first, then private reps with feedback, sequenced for the result your team needs and built on your standards.
Who is Practivated for?
Advancement and development teams at universities, hospital and health system foundations, and nonprofits: fundraisers, alumni and donor relations, stewardship, events, prospect research, and the managers who lead them.
Is our data private?
Yes. Conversations stay private, nothing trains a model, and no donor or patient data is needed. Managers see trends, never transcripts.
How much time does it take?
A few focused minutes before an important conversation is enough to start. Teams choose a rhythm that fits: a weekly habit, anchored learning moments, one big moment like a campaign launch, or as needed.
Why is Coach Tivy an octopus?
So you always know you're talking to AI. And octopuses are brilliant, protective, and have eight arms: the fundraiser's spirit animal.
Ready for the conversations that matter
See how Practivated fits your team, built on your own materials.
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