The First Fundraising Readiness Platform
Your team knows what good fundraising looks like. But in the moment, when the donor pushes back, when the conversation turns, knowing isn’t enough. Practivated builds the skills, confidence, and muscle memory that turn knowledge into readiness.
Readiness has outcomes
The measurable impact of being ready
More donor outreach
Better ask effectiveness
Weeks to onboard
Annual gift doubled
How It Works
Three things combine into the muscle memory that holds up under pressure and into readiness you can actually see.
Practice with avatar donors that push back, go quiet, change the subject, and even say no. If you’re not practicing before the meeting, you’re practicing during it.
A world-class coach available any time to prep, debrief, and strategize. Built on donor psychology and behavioral science. Not like ChatGPT; no perfect prompt required.
Leaders see team-wide trends across all 16 indicators, strengths, gaps, and growth without micromanaging. Insight, not surveillance.
Who It’s For
For Fundraisers
Walk Into Every Donor Meeting Ready.
That fear before a big ask isn’t wisdom, it’s your nervous system. Build the muscle memory that keeps you grounded, curious, and connected.
For Leaders
Scale your coaching and stop being the bottleneck
See who’s ready and who needs support across all 16 indicators without micromanaging anyone.
For HR & Onboarding
Readiness you can see from week one.
Role-specific onboarding that turns eight weeks into two and gives you leading indicators instead of a six-month guess.
See It In Action
A real conversation, with real feedback
Check out our See An Example page to watch Mallory Erickson walk you through how to get on-demand coaching with Coach Tivy and take those strategies and input to have a conversation with a donor who loves details.
After every conversation
Best of all, after the donor conversation, Mallory receives a full transcript, works with Coach Tivy to dig into the fine details, and is coached on how to improve across 16 skill indicators.
Why Practivated
vs. generic AI role-play
vs. consultant programs
Case Studies
From universities to health systems to national nonprofits, see how teams turned practice into revenue.
What Fundraising Leaders Say
“If you’re not using Practivated yet, you’re missing out on one of the most empowering tools for fundraisers. This isn’t just a tool, Practivated provides the safe space to practice that monthly giving ask, it’s a habit worth building.”
Dana Snyder, Founder & CEO, Positive Equation
“As a major gifts strategist and trainer, I’ve seen firsthand what holds fundraisers back. It’s not a lack of knowledge; it’s a lack of practice in real-world conditions. If you’re serious about elevating your major gifts fundraising game, this tool is a must.”
Tammy Zonker, President & Founder, Fundraising Transformed | President, ModernICG
“Practivated exemplifies Responsible + Beneficial AI – empowering fundraisers through smart coaching, real donor simulations, and deep sector insight. It’s not about replacing humans, but helping them thrive.”
Nathan Chappell, Chief AI Officer, Virtuous
“Practivated is the most practical training tool I’ve seen for fundraisers. It bridges the gap between knowing what to do and actually doing it with confidence. If you’re an executive, support your team by putting this tool in their hands; it’s not just training, it’s transformation.”
Cherian Koshy, Vice President, Kindsight
“Fundraising isn’t about scripts, it’s about confidence, clarity, and connection. Practivated helps fundraisers build those skills in a modern, accessible way. I love that it’s helping fundraisers raise more and feel empowered and confident doing it.”
Amy Eisenstein, CEO & Co-Founder of Capital Campaign Pro
Responsible AI
We built Coach Tivy as an octopus, not a human, because people should always know this is AI that strengthens human connection, it doesn’t impersonate it. Responsible AI is built into Practivated from the ground up, and Mallory is a co-founder of Fundraising AI.
When Fundraisers Feel Better, They Do Better
Every fundraiser on your team, practicing every day, with coaching that reflects the way your organization develops its people. See what readiness looks like for your team.
