AI-powered practice and coaching that scales fundraiser confidence, accelerates onboarding, and gives leaders the insights they need to drive results—without burning out your managers.
“Running through a mock donor meeting just hours before the actual one helped me work through strategies. The feedback from Tivy helped me adjust my approach on the spot.”
Matt Green
Philanthropy Officer
“This isn’t about replacing coaching – it’s about scaling it. Fundraisers feel more supported, and they’re bringing that confidence into the field.”
Jennifer Svihus
Chief Philanthropy Officer
“Fundraising isn’t about scripts, it’s about confidence, clarity, and connection. Practivated helps fundraisers build those skills in a modern, accessible way. I love that it’s helping fundraisers raise more and feel empowered and confident doing it.”
Amy Eisenstein, CEO & Co-Founder of Capital Campaign Pro
The AI Coach Built to Make Fundaising Easier.
Practivated is an AI-powered donor conversation simulator that strengthens your fundraising. Fundraisers practice in a no-pressure environment while leaders gain insights into team-wide strengths and opportunities—helping organizations build confidence, drive donor engagement, and improve fundraising outcomes.
Fundraisers practice high-stakes conversations with AI-powered donor simulations before the stakes are real. Our library includes 80+ scenarios designed for enterprise nonprofits—from cold calling prospects to navigating sensitive institutional conversations. They build muscle memory through repetition, not theory.
What This Looks Like:
Your fundraisers get personalized AI coaching whenever they need it—before a big meeting, after a challenging conversation, or during those moments of doubt. Tivy helps with donor strategy, messaging refinement, conversation preparation, and overcoming obstacles. No waiting for the next available manager slot.
What This Looks Like:
Leaders get team-level analytics on skill development, confidence trends, and readiness patterns. See which competencies your team is strongest in, where targeted support would help, and who’s ready for larger portfolios. Individual practice stays private; you see the patterns that inform your leadership.
What This Looks Like:
Leaders can assign structured learning programs tailored to their team’s development goals. Whether you’re onboarding new fundraisers, preparing for a capital campaign, or building specific skills across the team, Programs let you curate scenario sequences aligned to your priorities. Fundraisers get clear direction on what to practice and why—managers get visibility into completion and progress.
What This Looks Like:
Fundraising Readiness At Scale
Practivated doesn’t just train fundraisers—it builds readiness. The difference? Training is what you do once. Readiness is knowing your team can perform when it matters most.
faster time to portfolio-ready for new fundraisers
improvement in ask effectiveness in first 30 days
coaching access – no waiting for manager availability
The Challenges holding back your team.
Your fundraising team faces more pressure than ever: ambitious goals, lean staffing, high turnover, and donor expectations that keep rising. But traditional training can’t keep pace—and your managers can’t be everywhere at once. Practivated gives your fundraisers on-demand practice with realistic donor simulations and personalized AI coaching from Coach Tivy, while equipping leaders with team-level insights that make every coaching conversation count. No more hoping your team is ready. Know they are.
Built for Organizations Like Yours
Custom Donor Avatars
Create simulations that mirror your actual donors.
Build custom donor personas that reflect the prospects and major gift donors your team actually works with. Include giving history, communication preferences, known objections, and relationship context. Your team practices high-stakes conversations in a safe environment before the real meeting.
Institutional Knowledge Libraries
Ensure everyone speaks with your organization’s voice.
Upload your case for support, campaign messaging, talking points, and sensitive topic guidelines. Tivy coaches using your language and institutional context, ensuring consistency across teams, departments, and initiatives.
Manager Intelligence Dashboard
See team trends without micromanaging.
Access team-level insights that show skill patterns, development trends, and readiness metrics across your entire operation. Individual practice remains private—you see what you need to coach effectively, not a surveillance system.
Guided Learning Programs
Structured development paths for specific skills.
Curated learning journeys combine practice scenarios with coaching conversations to develop targeted competencies—from new fundraiser onboarding to major gift preparation to campaign messaging consistency.
Multi-Team Administration
Scale across your entire organization.
Each team gets its own manager dashboard, reporting layer, and team-specific onboarding. Central leadership sees organization-wide patterns while team managers focus on their direct reports.
Enterprise Security & Privacy
Structured development paths for specific skills.
Curated learning journeys combine practice scenarios with coaching conversations to develop targeted competencies—from new fundraiser onboarding to major gift preparation to campaign messaging consistency.
Built with you, for you
Founder Mallory Erickson spent her career on the frontlines of fundraising. She understands the discomfort, the overwhelm, the moments when you just want someone to tell you what to say.
Practivated emerged from that lived experience—combined with her certification as an executive coach and expertise in behavior design.
This isn’t technology looking for a problem. It’s a fundraiser who built what she wished she’d had.
We understand technology skepticism—especially when past implementations haven’t delivered. That’s why Practivated is designed for immediate impact.
Fundraisers see value in their first session, not after weeks of training. The platform is intuitive enough that onboarding takes minutes. And our customer success team is committed to driving adoption across your entire team—not just early enthusiasts.
Current users have closed $10,000 gifts in less than 12 minutes of coaching in Practivated.
Practivated doesn’t replace your managers, your consultants, your training programs, or your professional development investments.
It enhances all of them.
We free up your managers to focus on strategic coaching. We give consultants a tool their clients use between sessions.
We make training stick by providing practice that reinforces learning.
We’re a partner in your existing ecosystem—not a replacement for it.
Figure out how to reconnect with lapsed donors or revive stalled relationships.
Tivy helps you diagnose what might have gone quiet: timing, messaging, donor alignment, or relationship gaps. From there, you’ll get gentle, strategic approaches for re-opening the door — outreach scripts, value-adding touchpoints, and conversation starters that feel sincere rather than awkward.
Perfect for when you need to “unstick” a donor without feeling pushy.
Navigate planned gifts, major gift negotiations, and sophisticated donor conversations.
When you’re preparing for a nuanced or high-stakes situation, bring the entire scenario to Tivy. Talk through donor motivations, internal dynamics, objections you anticipate, or personal sensitivities.
Tivy helps you rehearse scenarios, structure the conversation, and articulate impact in a way that builds trust and confidence — especially useful when you’re navigating gifts that involve multiple stakeholders or longer timelines.
Join leading organizations using Practivated to transform how their fundraisers prepare for donor conversations. We’ll customize a discovery call to understand your specific challenges—from campaign messaging consistency to new hire onboarding to navigating sensitive institutional topics—and show you exactly how Practivated can help.
