Webinar
A guided working session to finally make sense of 2025 so you can stop guessing and start building a strategy that actually fits your energy and goals.
Complete this form to access the webinar
Founder & CEO, Practivated
Head of Marketing, Practivated
This isn’t a lecture. Bring a pen-we’re doing the work live.
Mallory will guide you through one simple exercise that will change how you look at your entire year: mapping your 2025 fundraising activities by the energy they took versus the results they produced.
It sounds simple. It’s surprisingly revealing.
Together we’ll uncover:
Then you’ll use what you find to make three clear decisions:
Keep → What’s working and worth protecting
Release → What’s run its course and you can finally set down
Reimagine → What has potential but needs to work differently for you in 2026
You’ll leave with one real insight and one real commitment—not a 47-point action plan you’ll never look at again.
Mallory Erickson
Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals master the most human part of their job, connection. A former fundraiser turned coach, she’s the creator of the Power Partners Formula™️, a framework that has helped over 60,000 nonprofit leaders raise more from aligned funders without burnout, overwhelm, or compromise.
She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.
In 2024, Mallory launched Practivated, an AI-powered platform where fundraisers can practice real donor conversations in a safe, dynamic environment. Think: a flight simulator for fundraising. From big asks to tough objections, Practivated helps fundraisers rehearse, refine, and build confidence because performance improves with practice, and fundraisers deserve that too.
Bryan Funk
Bryan Funk is the Head of Marketing at Practivated. He believes in the power of people – and in the technology that helps them unlock their full potential. For 15 years, he’s worked at the intersection of fundraising, community building, and nonprofit technology, raising over $100M for causes ranging from human rights and mental health to healthcare and global development.
He has led peer-to-peer programs, corporate partnerships, and global marketing campaigns helping organizations like Invisible Children, To Write Love On Her Arms, Moffitt Cancer Center, and Virtuous expand their reach and impact.
At the core, his work is about helping nonprofits actualize their vision – by connecting strategy, storytelling, and technology to move missions forward.
