Insights for leaders
Leading indicators from the first weeks, not lagging numbers a year later. Individual conversations stay private. And Coach Tivy is your management coach, too.
The leader view
Practivated is the first platform to measure donor conversation health at scale.
1
See who's ready for what
2
Team-wide trends
3
Strengths, gaps, and growth over time
Growth indicators
Feedback and team trends follow the skills that matter in a donor conversation. Teams can also build their own skills.
How people show up in the conversation.
Confidence
Clarity of message
Structure and flow
Balance of dialogue
How they move relationships forward.
Ask effectiveness
Alignment building
Next-step clarity
Stewardship language
The human touch donors feel most.
Active listening
Donor-centered language
Personalization
Engagement quality
Reading the room and acting with intention.
Goal alignment
Timing and pace
Opportunity identification
Follow-up readiness
What leaders get
01
Use team trends to plan one-on-ones, decide where your team needs more reps, and see growth from the first weeks.
02
Bring Coach Tivy the one-on-one you're dreading, the feedback that has to land, the stay conversation, or the update for your VP, and get private reps before it's real.
03
Every person gets executive-level coaching before any conversation that matters, at their desk or on a call from the car, so support never waits on your calendar.
Day to day
Assign a sequence of conversations from discovery through first asks, and see how each person is growing.
Give the team reps on campaign messaging before they go into the field, and see where to focus your coaching time.
Run cohort programs or quarterly skill-building so everyone grows in the same core areas, without micromanaging.
Know which skills to focus on before the conversation starts.
Privacy by design
People choose what to share with their manager, which is why they use it.
What leaders say
“The missing link between training and execution. If you’re serious about elevating your major gifts game, this tool is a must.”
Tammy Zonker Fundraising Transformed
“The most practical training tool I’ve seen for fundraisers. If you’re a CEO or executive, support your team by putting this tool in their hands. It’s not just training, it’s transformation.”
Cherian Koshy VP, Kindsight
“There is nothing on the market like Practivated, and I am proud that we have been an early adopter.”
Bryan Hoch Regional Director of Development, Michigan State University
FAQ
Can I read my team's conversations?
No. Managers see trends, never transcripts, and people choose what to share.
Why does privacy matter for results?
Teams use it when they trust they aren't being watched, and the leading indicator of donor behavior is fundraiser behavior.
Do I have to police usage?
No. You pick a rhythm, and our team helps you build the habit.
Can we track our own skills?
Yes. Use our 16 skill indicators, add the custom skills your organization cares about, or both.
How long until we're up and running?
About 3 business days, with no integration and no data needed.
