Programs
A program is a sequence of coaching conversations and reps that builds toward a clear outcome. Start with ours, or build your own on your materials, your people, and your priorities. Each person moves at their own pace, and managers see where the team is growing.
Examples, not a full list
Program 01
Fluency in your campaign priorities and the confidence to talk about them.
Program 02
Bringing up a legacy gift naturally and staying present when it gets personal.
Program 03
From the first call back to a real next step.
Program 04
Outreach, first visits, and the questions that show where a relationship can go.
Program 05
Preparing, asking, and staying with the silence after.
Program 06
The conversations that turn one gift into a relationship.
Build your own
1
Bring what you have. Your onboarding guide, campaign case, pipeline, personas, and the competencies you use to define great work.
2
We build it with you. Our team turns your materials into scenarios, coaching conversations, and milestones, with the people your team actually talks to.
3
Your skills, not a fixed list. Add the custom skills your institution cares about, and the feedback follows them.
4
Keep adding. Need a scenario for next week's board meeting or a new campaign priority? We spin it up.
Teams have built
A giving day program for a board of trustees
A short program for deans
An alumni volunteer engagement pipeline
A planned giving program built from an organization's own documents
Your pace
01
A few focused reps each week.
02
Four Practivated Live sessions a year.
03
A campaign launch, a new fiscal year, a reorganization.
04
Before the conversations that matter most.
Beyond solo reps
Complex gifts, non-cash gifts, and talking about your endowment.
The whole team takes the same scenario, then debriefs together.
“This isn’t about replacing coaching – it’s about scaling it. Fundraisers feel more supported, and they’re bringing that confidence into the field.”
Jennifer Svihus Chief Philanthropy Officer
Behavior science
Short, spaced reps over time outlast a single workshop (spacing and retrieval practice). Programs spread development across the year, the way continuing education is meant to work.
Explore the scienceFAQ
Are we limited to your programs?
No. Most teams use ours as a starting point and build custom programs around their own priorities.
Can we add our own skills?
Yes. Use our competencies, your own, or both.
Does everyone move at the same pace?
No. Each person moves at their own pace, and managers see where the team is growing.
How long does a program last?
Anywhere from a few days to several weeks. It depends on the rhythm you choose and the goal the program builds toward.
Can managers read their team's conversations?
No. Managers see trends, never transcripts. People choose what to share.
How long until we're up and running?
About 3 business days, with no integration and no data needed. Custom programs take longer, depending on what you bring.
