Moving Beyond Strengths: Getting Campaign Readiness Right in 2026

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Moving Beyond Strengths: Getting Campaign Readiness Right in 2026

Join Mallory Erickson, founder of Practivated and author of What the Fundraising, for a look inside the methodology helping advancement teams at Stanford, MIT, and other leading institutions rethink what “campaign ready” actually means.

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Hear from the Following Expert

Mallory Erickson

Founder & CEO, Practivated

This is about the gap no one is measuring

You’ve done everything right to prepare for your campaign.

The feasibility study came back strong. You’ve made the hires. Your prospect pipeline is built. The case statements are written and sitting in a shared drive, ready for your gift officers to review before their meetings.

And then someone sits down with a donor, gets asked an unexpected question about the college’s priorities, and freezes.

This is the gap no one’s measuring.

We spend hundreds of thousands of dollars assessing whether our institutions are structurally ready for campaigns. We almost never assess whether our fundraisers can actually deliver the conversations those campaigns require.

In this session, you’ll learn:

  • Why strengths assessments fall short for fundraising – and what to measure instead when you’re hiring, developing, or evaluating gift officers
  • The four indicators that most predict campaign success – including insight gathering, ask effectiveness, navigating donor pushback, and the ability to transition conversations from rapport to the investment opportunity
  • How to assess messaging readiness before your team is in front of donors – because reading a case statement and being able to articulate it naturally in conversation are not the same thing
  • What to look for in role plays (with or without technology) – a practical rubric you can use immediately to make practice conversations more meaningful
  • How leading institutions are adapting to sprint and mini-campaigns – and why shorter campaign cycles make fundraiser readiness even more critical

Mallory Erickson

Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals master the most human part of their job, connection. A former fundraiser turned coach, she’s the creator of the Power Partners Formula™️, a framework that has helped over 60,000 nonprofit leaders raise more from aligned funders without burnout, overwhelm, or compromise.

She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.

In 2024, Mallory launched Practivated, an AI-powered platform where fundraisers can practice real donor conversations in a safe, dynamic environment. Think: a flight simulator for fundraising. From big asks to tough objections, Practivated helps fundraisers rehearse, refine, and build confidence because performance improves with practice, and fundraisers deserve that too.

Get Fundraising Clarity for 2026 in 60 Minutes

Webinar

Get Fundraising Clarity for 2026 in 60 Minutes

Monday, January 12th | 2:30 pm ET

A guided working session to finally make sense of 2025 so you can stop guessing and start building a strategy that actually fits your energy and goals.

Register Now

Complete this form to grab a seat!

Hear from the Following Expert

Mallory Erickson

Founder & CEO, Practivated

Bryan Funk Headshot

Bryan Funk

Head of Marketing, Practivated

A free live workshop for fundraisers

This isn’t a lecture. Bring a pen-we’re doing the work live.

Mallory will guide you through one simple exercise that will change how you look at your entire year: mapping your 2025 fundraising activities by the energy they took versus the results they produced.

It sounds simple. It’s surprisingly revealing.

Together we’ll uncover:

  • Which activities earned their place in your calendar and which ones just felt productive
  • Where you spent the most energy for the least return (and why that keeps happening)
  • The patterns you’ve been too busy to see

Then you’ll use what you find to make three clear decisions:

Keep → What’s working and worth protecting

Release → What’s run its course and you can finally set down

Reimagine → What has potential but needs to work differently for you in 2026

You’ll leave with one real insight and one real commitment—not a 47-point action plan you’ll never look at again.

Mallory Erickson

Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals master the most human part of their job, connection. A former fundraiser turned coach, she’s the creator of the Power Partners Formula™️, a framework that has helped over 60,000 nonprofit leaders raise more from aligned funders without burnout, overwhelm, or compromise.

She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.

In 2024, Mallory launched Practivated, an AI-powered platform where fundraisers can practice real donor conversations in a safe, dynamic environment. Think: a flight simulator for fundraising. From big asks to tough objections, Practivated helps fundraisers rehearse, refine, and build confidence because performance improves with practice, and fundraisers deserve that too.

Bryan Funk

Bryan Funk is the Head of Marketing at Practivated. He believes in the power of people – and in the technology that helps them unlock their full potential. For 15 years, he’s worked at the intersection of fundraising, community building, and nonprofit technology, raising over $100M for causes ranging from human rights and mental health to healthcare and global development.

He has led peer-to-peer programs, corporate partnerships, and global marketing campaigns helping organizations like Invisible Children, To Write Love On Her Arms, Moffitt Cancer Center, and Virtuous expand their reach and impact.

At the core, his work is about helping nonprofits actualize their vision – by connecting strategy, storytelling, and technology to move missions forward.

Bryan Funk Headshot

A Leader’s Guide to Removing Fundraising Roadblocks in 2026

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A Leader’s Guide to Removing Fundraising Roadblocks in 2026

Watch the Recording

Complete this form to access the webinar

Hear from the Following Experts

Mallory Erickson

Founder & CEO, Practivated

Bryan Funk Headshot

Bryan Funk

Head of Marketing, Practivated

Across organizations of every size...

One theme has become impossible to ignore:

Fundraisers don’t struggle with strategy. They struggle with readiness.

Confidence, emotional preparedness, clarity of approach, and the ability to navigate unpredictable moments inside donor conversations are the real predictors of fundraising outcomes heading into 2026.

What You’ll Learn

  • Why fundraisers hesitate, even when you think they know exactly what to do
    The behavioral patterns that stall donor relationships and how to support fundraisers through them
    What actually derails a great donor meeting and how to get it back on track
    How unpredictable moments impact fundraiser performance (and what teams can do to prepare for them).

Mallory Erickson

Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals master the most human part of their job, connection. A former fundraiser turned coach, she’s the creator of the Power Partners Formula™️, a framework that has helped over 60,000 nonprofit leaders raise more from aligned funders without burnout, overwhelm, or compromise.

She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.

In 2024, Mallory launched Practivated, an AI-powered platform where fundraisers can practice real donor conversations in a safe, dynamic environment. Think: a flight simulator for fundraising. From big asks to tough objections, Practivated helps fundraisers rehearse, refine, and build confidence because performance improves with practice, and fundraisers deserve that too.

Mallory Erickson Headshot

Bryan Funk

Bryan Funk is the Head of Marketing at Practivated. He believes in the power of people – and in the technology that helps them unlock their full potential. For 15 years, he’s worked at the intersection of fundraising, community building, and nonprofit technology, raising over $100M for causes ranging from human rights and mental health to healthcare and global development.

He has led peer-to-peer programs, corporate partnerships, and global marketing campaigns helping organizations like Invisible Children, To Write Love On Her Arms, Moffitt Cancer Center, and Virtuous expand their reach and impact.

At the core, his work is about helping nonprofits actualize their vision – by connecting strategy, storytelling, and technology to move missions forward.

Bryan Funk Headshot

The State of Donor Conversations: What 370 Fundraiser Simulations Reveal

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The State of Donor Conversations: What 370 Fundraiser Simulations Reveal

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Complete this form to access the webinar

Hear from the Following Experts

Mallory Erickson

Founder & CEO, Practivated

Bryan Funk Headshot

Bryan Funk

Head of Marketing, Practivated

We analyzed 370 simulated donor meetings...

The 2025 Benchmark Study: The State of Donor Conversations uncovers the real skills that drive impact – and common barriers that hold fundraisers back.

Join us for this interactive webinar where we’ll share the biggest insights from the report and dive into what it means for you and your mission. 

What You’ll Learn

  • What 370 simulated donor meetings revealed about the state of fundraising today
  • The top skills fundraisers already do well (trust, clarity, relevance)
  • The most common growth opportunities—and why “making the ask” is the hardest moment to master
  • How practice measurably improves fundraiser performance over time
  • Why strong donor sentiment is only the starting point—and how to turn it into action

Mallory Erickson

Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals master the most human part of their job, connection. A former fundraiser turned coach, she’s the creator of the Power Partners Formula™️, a framework that has helped over 60,000 nonprofit leaders raise more from aligned funders without burnout, overwhelm, or compromise.

She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.

In 2024, Mallory launched Practivated, an AI-powered platform where fundraisers can practice real donor conversations in a safe, dynamic environment. Think: a flight simulator for fundraising. From big asks to tough objections, Practivated helps fundraisers rehearse, refine, and build confidence because performance improves with practice, and fundraisers deserve that too.

Mallory Erickson Headshot

Bryan Funk

Bryan Funk is the Head of Marketing at Practivated. He believes in the power of people – and in the technology that helps them unlock their full potential. For 15 years, he’s worked at the intersection of fundraising, community building, and nonprofit technology, raising over $100M for causes ranging from human rights and mental health to healthcare and global development.

He has led peer-to-peer programs, corporate partnerships, and global marketing campaigns helping organizations like Invisible Children, To Write Love On Her Arms, Moffitt Cancer Center, and Virtuous expand their reach and impact.

At the core, his work is about helping nonprofits actualize their vision – by connecting strategy, storytelling, and technology to move missions forward.

Bryan Funk Headshot

From Follower to Fundraiser: How to Transform Supporters into Active Fundraisers for Your Campaign

Webinar

From Follower to Fundraiser: How to Transform Supporters into Active Fundraisers for Your Campaign

Watch the Recording

Complete this form to access the webinar

Hear from the Following Experts

Bryan Funk

Head of Marketing, Practivated

Floyd Jones Headshot

Floyd Jones

Founder & CEO, BackBlack

A Free Webinar for fundraisers...

Our biggest champions are already in your community — they just need the right invitation. In this interactive session, Floyd Jones will show you how to turn engaged supporters into active fundraisers, whether that’s running a peer-to-peer campaign, sharing your message online, or rallying their corporate teams. With Practivated’s AI roleplay tool, you’ll practice real conversations so you leave ready to inspire action and multiply your impact this year-end.

What You’ll Learn

  • The Four C’s Framework — Catalyst, Communicate, Convert, and Catapult — and how each builds fundraiser confidence.
  • How to move supporters from interest to action through clear, values-driven conversations.
  • What to say when someone hesitates or isn’t sure how to get involved.
  • How to sustain energy after a campaign launch and keep fundraisers motivated.

Floyd Jones

Floyd Jones is the Founder & CEO of BackBlack, an initiative that has directed over $2M to more than 1,000 Black-led nonprofits. He is also the founder of Floyd Jones Enterprises, a media and coaching company helping nonprofits scale their fundraising through community-led growth.

A speaker, coach, and community builder, Floyd is focused on helping nonprofits build sustainable, engaged communities that drive lasting impact. Over the course of his career, he has raised over $40M for grassroots organizations and transformed the nonprofit landscape through strategic community-building efforts.

His work has been featured on platforms such as ESPN, LinkedIn, Blavity, The Anthem Awards, Variety, Black Enterprise, and Wired, and sponsored by brands including NIKE, Whole Foods, VISA, and NBA2K.

As the newly appointed Global Chair of Black Philanthropy Month, Floyd is passionate about turning engagement into long-term support and committed to uplifting changemakers worldwide through bold, equity-driven strategies.

Floyd Jones Headshot

Bryan Funk

Bryan Funk is the Head of Marketing at Practivated. He believes in the power of people – and in the technology that helps them unlock their full potential. For 15 years, he’s worked at the intersection of fundraising, community building, and nonprofit technology, raising over $100M for causes ranging from human rights and mental health to healthcare and global development.

He has led peer-to-peer programs, corporate partnerships, and global marketing campaigns helping organizations like Invisible Children, To Write Love On Her Arms, Moffitt Cancer Center, and Virtuous expand their reach and impact.

At the core, his work is about helping nonprofits actualize their vision – by connecting strategy, storytelling, and technology to move missions forward.

Bryan Funk Headshot

Year-End Pressure Is Real: Proven Ways To Ease Stress and Raise More

Webinar

Year-End Pressure Is Real: Proven Ways To Ease Stress and Raise More

Watch the Recording

Complete this form to access the webinar

Hear from the Following Experts

Mallory Erickson

Founder & CEO, Practivated

Molly Gascoigne Headshot

Molly Gascoigne

Chief Partnerships and Philanthropy Officer, NetHope

A Free Webinar for fundraisers who want...

To face year-end with less stress and more confidence. Year-end fundraising brings enormous pressure, but this session isn’t about piling on more—it’s about helping you move through what’s already on your plate. Together we’ll practice live in Practivated, ease some of the weight, and ensure you leave feeling better and ready for your toughest donor conversations.

What You’ll Learn

  • Why year-end pressure feels so overwhelming and what brain science reveals about stress.
  • How to spot the donor conversations you’ve been putting off and why avoidance happens.
  • Ways to use practice, not perfection, to move through fear and uncertainty.
  • How Practivated creates a safe space to build confidence before real donor meetings.

Molly Gascoigne

Molly Gascoigne is the Chief Partnerships and Philanthropy Officer at NetHope, where she leads board development, strategic partnerships, and innovative fundraising initiatives. With more than a decade of experience building and refreshing development programs, Molly has deep expertise in annual giving, major gifts, donor stewardship, grant management, and peer-to-peer campaigns. She is known for designing forward-thinking strategies that not only meet but exceed fundraising goals while keeping people at the center.

Passionate about relationships, Molly thrives on connecting with donors, volunteers, corporate leaders, and community partners to create meaningful impact. A frequent speaker and trainer at local, regional, and national conferences, she brings both practical expertise and an energizing presence to her work.

Above all, Molly is driven by a commitment to strengthen organizations and make a difference in the lives of those who need it most.

Mallory Erickson

Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals master the most human part of their job, connection. A former fundraiser turned coach, she’s the creator of the Power Partners Formula™️, a framework that has helped over 60,000 nonprofit leaders raise more from aligned funders without burnout, overwhelm, or compromise.

She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.

In 2024, Mallory launched Practivated, an AI-powered platform where fundraisers can practice real donor conversations in a safe, dynamic environment. Think: a flight simulator for fundraising. From big asks to tough objections, Practivated helps fundraisers rehearse, refine, and build confidence because performance improves with practice, and fundraisers deserve that too.

Think of it as your low-stakes playground. Mess up, try again, and build muscle memory for the moments that matter.

Mallory Erickson Headshot

How Advancement Teams Are Rethinking Fundraiser Training

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How Advancement Teams Are Rethinking Fundraiser Training

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Hear from the Following Experts

Bryan Funk Headshot

Bryan Funk

Head of Marketing, Practivated

Annie Quade Headshot

Annie Quade

AVP, Strategy & Development, UTEP

Lori Cook

AVP, Development, UTEP

A Free Webinar for fundraisers who have...

Constant onboarding, high turnover, and pressure to deliver results fast.

While you manage the need to fill the donor pipeline, there’s a way to also equip every fundraiser with the confidence to succeed—without overburdening your priorities.

Join us for a live conversation featuring advancement leaders as they share how their teams are:

  • Accelerating fundraiser confidence from day one
  • Embedding practice into daily team routines without overwhelming managers
  • Fostering culture and buy-in through early wins
  • Leveraging data and feedback to support both fundraisers and leaders

You’ll leave with practical insights from your peers — plus a look at how universities are co-creating the next generation of fundraising technology with Practivated.

Bryan Funk

Bryan Funk is the Head of Marketing at Practivated. He believes in the power of people – and in the technology that helps them unlock their full potential. For 15 years, he’s worked at the intersection of fundraising, community building, and nonprofit technology, raising over $100M for causes ranging from human rights and mental health to healthcare and global development.

He has led peer-to-peer programs, corporate partnerships, and global marketing campaigns helping organizations like Invisible Children, To Write Love On Her Arms, Moffitt Cancer Center, and Virtuous expand their reach and impact.

At the core, his work is about helping nonprofits actualize their vision – by connecting strategy, storytelling, and technology to move missions forward.

Bryan Funk Headshot

The Truth About Moves Management: Make it Work for You

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The Truth About Moves Management: Make it Work for You

Watch the Recording

Complete this form to access the webinar

Hear from the Following Experts

Mallory Erickson

Founder & CEO, Practivated

Adam Miller Headshot

Adam Miller

CEO, Instil

A Free Webinar for fundraisers who have...

Followed all the “right” steps but still walked away from a donor meeting feeling disconnected or stuck. The traditional moves management model was built for a different era, and for many fundraisers today, it’s creating more friction than flow. You’re not alone. 

In this open and honest conversation, fundraising experts Mallory Erickson, CEO of Practivated and Adam Miller Co-Founder/CEO at Instil explore what’s really getting in the way of major giving success.

Whether you’re feeling stuck in the system or just starting to question the playbook, this conversation will give you permission to try something different, and tools to help you do it.

Mallory Erickson

Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals master the most human part of their job, connection. A former fundraiser turned coach, she’s the creator of the Power Partners Formula™️, a framework that has helped over 60,000 nonprofit leaders raise more from aligned funders without burnout, overwhelm, or compromise.

She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.

In 2024, Mallory launched Practivated, an AI-powered platform where fundraisers can practice real donor conversations in a safe, dynamic environment. Think: a flight simulator for fundraising. From big asks to tough objections, Practivated helps fundraisers rehearse, refine, and build confidence because performance improves with practice, and fundraisers deserve that too.

Think of it as your low-stakes playground. Mess up, try again, and build muscle memory for the moments that matter.

Mallory Erickson Headshot

Adam Miller

Adam Miller is a serial social entrepreneur and philanthropist dedicated to leveraging technology and innovation for social good. He founded Cornerstone OnDemand, growing it from his apartment into the world’s largest educational technology company, empowering over 75 million people. In 2021, Cornerstone was taken private in a $5.2 billion transaction.

Adam continues to drive impact with technology as the CEO of Instil, a software startup which modernizes nonprofit operations with relationship intelligence. He also serves as the Executive Chairman of Groundswell, which democratizes corporate giving, and as Managing Partner of 1P Ventures, which invests in other mission-driven tech companies.

Through 1P.org, Adam tackles pressing global challenges, including homelessness, gun violence, and climate change. He co-founded Better Angels to address homelessness in Los Angeles through scalable, community-driven solutions. He also helped create 97Percent, a bipartisan
organization working with gun owners to advance common-sense measures that reduce gun deaths.

As Chairman of Team Rubicon (2013–2020), Adam helped grow it into a leading disaster relief organization, mobilizing over 150,000 volunteers—mostly veterans. He led the merger creating FARE, the world’s largest food allergy nonprofit, and launched AllerFund, the first venture fund focused on innovation to support the food allergy community. A champion for LA’s tech community, Adam founded LA-Tech.org and the 1,000 Interns Initiative. He lives in Los Angeles with his wife and three children.

Adam Miller Headshot

You CAN Sit With Us: Bring Everyone Together with EOY, Major Donors, And Monthly Giving

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You CAN Sit With Us: Bring Everyone Together with EOY, Major Donors, And Monthly Giving

Watch the Recording

Complete this form to access the webinar

Hear from the Following Experts

Mallory Erickson

Founder & CEO, Practivated

Dana Snyder Headshot

Dana Snyder

Founder of Positive Equation | Author | Host of Missions to Movements

A Free Webinar for fundraisers who want...

To end the myth that you have to pick a favorite. Your year-end appeal, that big event, your monthly giving program, and yes even your major donors—they can all work together. 

And when they do? That’s when the real momentum kicks in.

In this upbeat, practical session, we’re pulling out chairs for every part of your fundraising strategy and showing you how to make them play nice (and raise more).

No silos. No competition. Just smart, collaborative fundraising that feels aligned.

If you’ve ever thought, “How do we fit monthly giving in with everything else?” This is your invite to the strategy table.

Come with questions. Leave with clarity, confidence, and a plan.

Mallory Erickson

Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals master the most human part of their job, connection. A former fundraiser turned coach, she’s the creator of the Power Partners Formula™️, a framework that has helped over 60,000 nonprofit leaders raise more from aligned funders without burnout, overwhelm, or compromise.

She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.

In 2024, Mallory launched Practivated, an AI-powered platform where fundraisers can practice real donor conversations in a safe, dynamic environment. Think: a flight simulator for fundraising. From big asks to tough objections, Practivated helps fundraisers rehearse, refine, and build confidence because performance improves with practice, and fundraisers deserve that too.

Think of it as your low-stakes playground. Mess up, try again, and build muscle memory for the moments that matter.

Mallory Erickson Headshot

Dana Snyder

Dana Snyder is on a mission to transform how nonprofits fund their impact by making monthly giving unforgettable, unstoppable, and wildly effective.

As the founder of Positive Equation and creator of the Monthly Giving Mastermind and the Monthly Giving Summit, Dana helps nonprofits build recurring giving programs that are not only sustainable but magnetic. She’s the author of The Monthly Giving Mastermind: A Framework to Build, Grow & Sustain Subscriptions for Good, and a nationally recognized speaker, educator, and podcast host.

Dana believes that positive stories can change the world, and that everyone has the power to become a philanthropist. With her signature mix of smart strategy, systems that flow, and storytelling that sticks, she equips organizations to grow reliable revenue without the guilt trips or guesswork.

If your nonprofit isn’t focused on recurring giving, Dana’s here to change that with clarity, confidence, and a little bit of bold.

Dana Snyder Headshot

How to Use AI Ethically in Crisis Mode

Webinar

How to Use AI Ethically in Crisis Mode

Watch the Recording

Complete this form to access the webinar

Hear from the Following Experts

Mallory Erickson

Founder & CEO, Practivated

Jen Lau Headshot

Jen Lau

Director, Fundraising.AI

A Free Webinar for fundraisers who want...

To make smarter, more confident decisions about AI even in the middle of a crisis.

If you’re navigating nonstop pressure, juggling too many tools, or feeling unsure how to lead your team through this moment, you’re not alone. AI is everywhere, and while it holds real potential, it can also feel confusing, overwhelming, and even risky. This free webinar is designed to meet you right where you are.

You’ll get practical, human-first guidance on how to approach AI in a way that’s aligned with your values and grounded in your mission. Whether you’re trying to protect your team’s bandwidth, improve donor communication, or just figure out what tools are worth your time, this session will help you cut through the noise, reduce the stress, and take your next step with clarity, integrity, and confidence.

Because ethical, effective AI starts with thoughtful leadership and that’s exactly what we’re here to help you build.

Mallory Erickson

Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals master the most human part of their job, connection. A former fundraiser turned coach, she’s the creator of the Power Partners Formula™️, a framework that has helped over 60,000 nonprofit leaders raise more from aligned funders without burnout, overwhelm, or compromise.

She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.

In 2024, Mallory launched Practivated, an AI-powered platform where fundraisers can practice real donor conversations in a safe, dynamic environment. Think: a flight simulator for fundraising. From big asks to tough objections, Practivated helps fundraisers rehearse, refine, and build confidence because performance improves with practice, and fundraisers deserve that too.

Think of it as your low-stakes playground. Mess up, try again, and build muscle memory for the moments that matter.

Mallory Erickson Headshot

Jen Lau

Jen Lau is the Director of Fundraising.AI, Jen supports nonprofits in responsibly integrating AI to maximize impact and boost fundraising outcomes. With over a decade of experience building cross-functional solutions at the intersection of social impact and technology, she is a strong advocate for the use of Responsible and Beneficial AI in nonprofits around the world. Jen began her career in fundraising at New Profit Inc. and has since held leadership roles across the nonprofit and tech sectors, including previous roles at Auth0 and Fluxx where she led business operations, strategy, program management, and product development. She holds a BA from Tufts University and lives in Portland, OR.

Jen Lau Headshot