Webinar

From Follower to Fundraiser: How to Transform Supporters into Active Fundraisers for Your Campaign

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Hear from the Following Experts

Bryan Funk

Head of Marketing, Practivated

Floyd Jones

Founder & CEO, BackBlack

A Free Webinar for fundraisers...

Our biggest champions are already in your community — they just need the right invitation. In this interactive session, Floyd Jones will show you how to turn engaged supporters into active fundraisers, whether that’s running a peer-to-peer campaign, sharing your message online, or rallying their corporate teams. With Practivated’s AI roleplay tool, you’ll practice real conversations so you leave ready to inspire action and multiply your impact this year-end.

What You’ll Learn

The Four C’s Framework — Catalyst, Communicate, Convert, and Catapult — and how each builds fundraiser confidence.
How to move supporters from interest to action through clear, values-driven conversations.
What to say when someone hesitates or isn’t sure how to get involved.
How to sustain energy after a campaign launch and keep fundraisers motivated.

Floyd Jones

Floyd Jones is the Founder & CEO of BackBlack, an initiative that has directed over $2M to more than 1,000 Black-led nonprofits. He is also the founder of Floyd Jones Enterprises, a media and coaching company helping nonprofits scale their fundraising through community-led growth.

A speaker, coach, and community builder, Floyd is focused on helping nonprofits build sustainable, engaged communities that drive lasting impact. Over the course of his career, he has raised over $40M for grassroots organizations and transformed the nonprofit landscape through strategic community-building efforts.

His work has been featured on platforms such as ESPN, LinkedIn, Blavity, The Anthem Awards, Variety, Black Enterprise, and Wired, and sponsored by brands including NIKE, Whole Foods, VISA, and NBA2K.

As the newly appointed Global Chair of Black Philanthropy Month, Floyd is passionate about turning engagement into long-term support and committed to uplifting changemakers worldwide through bold, equity-driven strategies.

Bryan Funk

Bryan Funk is the Head of Marketing at Practivated. He believes in the power of people – and in the technology that helps them unlock their full potential. For 15 years, he’s worked at the intersection of fundraising, community building, and nonprofit technology, raising over $100M for causes ranging from human rights and mental health to healthcare and global development.

He has led peer-to-peer programs, corporate partnerships, and global marketing campaigns helping organizations like Invisible Children, To Write Love On Her Arms, Moffitt Cancer Center, and Virtuous expand their reach and impact.

At the core, his work is about helping nonprofits actualize their vision – by connecting strategy, storytelling, and technology to move missions forward.