Practivated, the first AI-supported practice and coaching platform built exclusively for nonprofit fundraising teams, today announced a strategic partnership with DonorPerfect, a leading provider of fundraising software for nonprofits. Under this agreement, DonorPerfect will offer Practivated as a complement to its donor management system, marking the first time Practivated is available through a nonprofit technology provider.
Practivated gives fundraisers a private space to rehearse donor conversations, receive instant coaching, and walk into meetings prepared, confident, and calm. Early adopters have already secured $5K and $10K gifts directly after practice sessions, with teams completing hundreds of simulations in their first month and showing measurable improvements in ask effectiveness, adaptability, and trust-building.
This partnership represents a milestone in nonprofit technology. By combining Practivated’s innovative approach to donor conversation preparation with DonorPerfect’s reach and reputation, the two companies are expanding access to tools that help fundraisers enter high-stakes conversations with clarity and confidence.
Empowering Fundraisers with AI Coaching (Practice, Not Pressure)
Fundraisers care deeply about their missions. Where many get stuck is finding the right words, and feeling steady enough to use them. Practivated addresses that challenge by offering realistic donor conversation simulations with instant, personalized coaching. After each practice session, fundraisers receive structured guidance from Coach Tivy, Practivated’s AI-powered coach, leaving them with clear, actionable takeaways they can apply immediately.
“Fundraisers don’t struggle because they don’t care—they struggle because they’re stuck figuring out exactly what to say and how to say it,” said Mallory Erickson, Founder of Practivated. “Practivated provides a smarter, faster way for fundraisers to build skills and prepare for high-stakes conversations. Partnering with DonorPerfect allows us to get that clarity and confidence into the hands of thousands more fundraisers when they need it most.”
”Our passion lies in making it easy for our clients to do good, and that’s why we’ve built DonorPerfect to be the one tool that brings everything a fundraiser does into one place. But, we know that all fundraising starts with a simple conversion with a donor. For this reason, we’re excited to partner with Mallory and Practivated to give our DonorPerfect customers access to the most advanced conversation coaching platform on the market today,” said Eric Foster, DonorPerfect’s Chief Revenue Officer.
Why This Partnership Matters
- First of its kind: DonorPerfect becomes the first CRM provider to bundle an AI-supported donor conversation practice platform, setting a new standard in fundraising enablement.
- Expanded reach: This partnership introduces Practivated to DonorPerfect’s extensive customer base, providing access to tens of thousands of nonprofit professionals.
- Proven impact: Since launching in May, Practivated has delivered measurable outcomes in fundraising effectiveness, from early donor wins to sustained team-wide practice.
- Customer benefit: DonorPerfect clients will have early access and exclusive introductory pricing, ensuring nonprofits can adopt Practivated quickly and cost-effectively.
Rollout and Availability
The partnership is rolling out through DonorPerfect’s sales channels. Practivated will be offered as a bundled add-on for both new and existing DonorPerfect customers, with a limited-time introductory offer for the first 100 organizations.
The companies will also collaborate on joint events, webinars, and sector engagements to introduce the solution and highlight nonprofit use cases.
About Practivated
Practivated is an AI‑supported fundraising practice and coaching platform that helps fundraisers refine donor conversations through realistic simulations and personalized feedback. Teams can practice in a private, no‑pressure environment, building confidence and message clarity with each session. As a first‑of‑its‑kind solution built for nonprofit fundraising, Practivated empowers organizations to strengthen donor connections, boost engagement, and drive lasting outcomes—with responsible, human‑centered AI.
About DonorPerfect
DonorPerfect fundraising software offers tools, features, and best practices that empower fundraisers to gain and retain donors, simplify their daily workflows, and grow the community that champions their cause. DonorPerfect helps organizations easily adopt today’s most powerful fundraising strategies, from intelligent dashboards that turn data into insights to comprehensive donor profiles primed for segmentation.
Supporting 75,000 nonprofit professionals in raising more than $100 billion, our fundraising success platform provides innovative and affordable solutions for today’s ever-changing fundraising landscape. Join our community of changemakers today.
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