Location: On-Demand
Speakers: Mallory Erickson & Molly Gascoigne
To face year-end with less stress and more confidence. Year-end fundraising brings enormous pressure, but this session isn’t about piling on more—it’s about helping you move through what’s already on your plate. Together we’ll practice live in Practivated, ease some of the weight, and ensure you leave feeling better and ready for your toughest donor conversations.
Why year-end pressure feels so overwhelming and what brain science reveals about stress.
How to spot the donor conversations you’ve been putting off and why avoidance happens.
Ways to use practice, not perfection, to move through fear and uncertainty.
How Practivated creates a safe space to build confidence before real donor meetings.
You’re carrying the weight of year-end fundraising and need more than another checklist.
You’ve ever felt paralyzed by stress or avoided tasks that matter most.
You’re tired of being told fundraising should be easy when you know it’s not.
You want practical, supportive tools to feel more capable in the moment.
A lighter outlook on your year-end task list and the stress it brings.
Real-time practice in Practivated you can apply immediately to donor conversations.
Clarity about how to face “no” and move forward with resilience.
Confidence that you’re not alone—and that you can leave feeling better and more ready.
Molly Gascoigne is the Chief Partnerships and Philanthropy Officer at NetHope, where she leads board development, strategic partnerships, and innovative fundraising initiatives. With more than a decade of experience building and refreshing development programs, Molly has deep expertise in annual giving, major gifts, donor stewardship, grant management, and peer-to-peer campaigns. She is known for designing forward-thinking strategies that not only meet but exceed fundraising goals while keeping people at the center.
Passionate about relationships, Molly thrives on connecting with donors, volunteers, corporate leaders, and community partners to create meaningful impact. A frequent speaker and trainer at local, regional, and national conferences, she brings both practical expertise and an energizing presence to her work.
Above all, Molly is driven by a commitment to strengthen organizations and make a difference in the lives of those who need it most.
Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals master the most human part of their job, connection. A former fundraiser turned coach, she’s the creator of the Power Partners Formula™️, a framework that has helped over 60,000 nonprofit leaders raise more from aligned funders without burnout, overwhelm, or compromise.
She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.
In 2024, Mallory launched Practivated, an AI-powered platform where fundraisers can practice real donor conversations in a safe, dynamic environment. Think: a flight simulator for fundraising. From big asks to tough objections, Practivated helps fundraisers rehearse, refine, and build confidence because performance improves with practice, and fundraisers deserve that too.
Practivated empowers fundraisers to take confident action by providing a safe space to practice and grow, strengthening donor connections and driving lasting impact.
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