Date: November 14th at 12pm EST | 9 am PST
Location: Zoom + LinkedIn Live
Speakers: Mallory Erickson & Bryan Funk
The 2025 Benchmark Study: The State of Donor Conversations uncover the real skills that drive impact – and common barries that hold fundraisers back.
Join us for this interactive webinar where we’ll share the biggest insights from the report and dive into what it means for you and your mission.
What 370 simulated donor meetings revealed about the state of fundraising today
The top skills fundraisers already do well (trust, clarity, relevance)
The most common growth opportunities—and why “making the ask” is the hardest moment to master
How practice measurably improves fundraiser performance over time
Why strong donor sentiment is only the starting point—and how to turn it into action
Fundraising Leaders who want data-driven insights to coach teams without micromanaging
Team Managers looking to boost fundraiser confidence, retention, and results in a tough giving climate
Consultants & Trainers who want fresh tools and benchmarks to strengthen client engagements
Nonprofits who need scalable, affordable ways to prepare fundraisers for high-stakes conversations
A clear picture of the current strengths and gaps in donor-facing teams across the sector
Actionable strategies to help your fundraisers move from positive conversations to actual commitments
A roadmap for creating a culture of continuous practice and growth inside your shop
Practical ideas for implementing AI-powered training to strengthen relationships and drive more giving
Bryan Funk is the Head of Marketing at Practivated. He believes in the power of people – and in the technology that helps them unlock their full potential. For 15 years, he’s worked at the intersection of fundraising, community building, and nonprofit technology, raising over $100M for causes ranging from human rights and mental health to healthcare and global development.
He has led peer-to-peer programs, corporate partnerships, and global marketing campaigns helping organizations like Invisible Children, To Write Love On Her Arms, Moffitt Cancer Center, and Virtuous expand their reach and impact.
At the core, his work is about helping nonprofits actualize their vision – by connecting strategy, storytelling, and technology to move missions forward.
Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals master the most human part of their job, connection. A former fundraiser turned coach, she’s the creator of the Power Partners Formula™️, a framework that has helped over 60,000 nonprofit leaders raise more from aligned funders without burnout, overwhelm, or compromise.
She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.
In 2024, Mallory launched Practivated, an AI-powered platform where fundraisers can practice real donor conversations in a safe, dynamic environment. Think: a flight simulator for fundraising. From big asks to tough objections, Practivated helps fundraisers rehearse, refine, and build confidence because performance improves with practice, and fundraisers deserve that too.
Practivated empowers fundraisers to take confident action by providing a safe space to practice and grow, strengthening donor connections and driving lasting impact.
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