You CAN sit with us: Bring everyone together with EOY, major donors, and Monthly Giving
Location: On-demand!
Host: Mallory Erickson
Featured Facilitator: Dana Snyder
Watch the
Recording
A free webinar for fundraisers who want...
To end the myth that you have to pick a favorite. Your year-end appeal, that big event, your monthly giving program, and yes even your major donors—they can all work together.
And when they do? That’s when the real momentum kicks in.
In this upbeat, practical session, we’re pulling out chairs for every part of your fundraising strategy and showing you how to make them play nice (and raise more).
No silos. No competition. Just smart, collaborative fundraising that feels aligned.
If you’ve ever thought, “How do we fit monthly giving in with everything else?” This is your invite to the strategy table.
Come with questions. Leave with clarity, confidence, and a plan.
What You’ll Learn
- What to say when making a recurring gift ask during major donor conversations
- How to layer monthly giving into your year-end without overwhelming your donors
- How to bring corporate partners into the monthly giving story
- How to shift internal mindset and get board + team buy-in
- Practice your pitch and messaging with tips from Practivated
This Is For You If...
- You’ve wondered: “How do we fit monthly giving in with everything else?”
- You’re tired of treating recurring giving like a side hustle and ready to bring it front and center
- You need your board or internal team to see why monthly giving matters and back it
- You’re juggling year-end, major gifts, events, and need a cohesive strategy
You’ll Leave With...
- Tools to overcome the discomfort of asking for recurring gifts with confidence, clarity, and authenticity.
- Strategies to seamlessly integrate monthly giving into your event campaigns and donor communications.
- Prompts you can use with your team or to grow and scale your monthly giving community.
- A framework to craft or refine your monthly giving program.
- SURPRISE GIVEAWAYS!!
Featured Facilitator
Molly Gascoigne
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Founder of Positive Equation | Author | Host of Missions to Movements
Dana Snyder is on a mission to transform how nonprofits fund their impact by making monthly giving unforgettable, unstoppable, and wildly effective.
As the founder of Positive Equation and creator of the Monthly Giving Mastermind and the Monthly Giving Summit, Dana helps nonprofits build recurring giving programs that are not only sustainable but magnetic. She’s the author of The Monthly Giving Mastermind: A Framework to Build, Grow & Sustain Subscriptions for Good, and a nationally recognized speaker, educator, and podcast host.
Dana believes that positive stories can change the world, and that everyone has the power to become a philanthropist. With her signature mix of smart strategy, systems that flow, and storytelling that sticks, she equips organizations to grow reliable revenue without the guilt trips or guesswork.
If your nonprofit isn’t focused on recurring giving, Dana’s here to change that with clarity, confidence, and a little bit of bold.
Host
Mallory Erickson
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Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals master the most human part of their job, connection. A former fundraiser turned coach, she’s the creator of the Power Partners Formula™️, a framework that has helped over 60,000 nonprofit leaders raise more from aligned funders without burnout, overwhelm, or compromise.
She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.
In 2024, Mallory launched Practivated, an AI-powered platform where fundraisers can practice real donor conversations in a safe, dynamic environment. Think: a flight simulator for fundraising. From big asks to tough objections, Practivated helps fundraisers rehearse, refine, and build confidence because performance improves with practice, and fundraisers deserve that too.
