Build Better Grateful Patient Relationships.

Private practice and AI coaching for grateful-patient cultivation and lapsed-donor re-engagement—so fundraisers show up calm, confident, and prepared.

Trusted by forward-thinking nonprofits.

The Impact of Conversation Readiness

Build confident fundraisers. Strengthen donor relationships. Transform your team.

280%

Increase in donor outreach and engagement

33%

Increase in fundrasier Ask Effectiveness

11%

More effective navigating high-stakes meetings

Meeting The Unique Needs In Healthcare Philanthropy

Your foundation team carry big portfolios, high expectations, and constant pressure. When confidence lags, outreach stalls and donor relationships suffer. The challenge isn’t strategy—it’s readiness.

Patient-Centric Fundraising Training

Our scenarios and coaching are trauma-informed and patient-centric. Fundraisers learn how to acknowledge patient experience respectfully, avoid clinical speculation, and escalate clinical questions to the appropriate expert. The platform prompts fundraisers to keep practice avatars non-identifying—no PHI, no clinical details—ensuring both compliance and ethical practice.

Bridge the gap between funders and clinical outcomes

Your fundraisers aren’t clinicians. They don’t need to be. Practivated helps them practice bridging to the right expert instead of trying to answer technical questions they’re not equipped for.

Navigating Difficult Conversations

Moving from “say yes to everything” to “donor partnership within organizational priorities” is a massive culture change. Practivated scenarios can include donors who push back, expect special treatment, or challenge your programmatic direction—so your team practices holding boundaries respectfully.

The Art of Managing Up

Healthcare systems are big. Ascension is big. Practivated helps fundraisers practice navigating “I need to connect with my leadership on that” or “Let me find out how that decision gets made in our system” without sounding evasive.

Training for all Foundations In Your Health System

Once your team sees results, you’ll have colleagues across your health system asking about it. Our enterprise model is built for this—consistent training, shared best practices, site-level customization where needed.

Technology built by those who have been there.

“I’ve been in your shoes.”

“I was an accidental fundraiser who burned out trying to do everything perfectly. I became a coach and trainer because I learned that confidence—not just strategy—is what transforms fundraising.

I built Practivated because I couldn’t scale the one thing that matters most: practice. Real, repeated, safe practice of the conversations that feel the hardest.

Healthcare philanthropy teams carry unique pressures. Grateful patients deserve thoughtful cultivation. Legacy donors deserve respectful re-engagement. Your fundraisers deserve tools that meet them where they are.”

Purpose Built For Grateful Patient Teams

Your foundation team faces unprecedented challenges: high fundraiser turnover, early-career team members needing confidence, complex portfolios across multiple units, and the tension between digital preferences and donor expectations for personal connection. Practivated gives your fundraisers a safe space to practice and build skills quickly.

Custom Grateful Patient Avatars

Create realistic simulations that mirror your actual donors.

Build custom avatars that reflect the donors your team actually works with—whether that’s major gift prospects with complex giving histories, planned giving donors with specific motivations, corporate sponsors, or foundation funders.

Perfect for:

  • Preparing for principal gift conversations with seven-figure prospects
  • Practicing how to shift a donor’s focus from one school to another
  • Rehearsing sensitive discussions about institutional changes or challenges
  • Building confidence before asking for transformational commitments

Institutional Knowledge Integration

Make sure everyone speaks with your institution’s voice

Upload your case for support, campaign messaging guidelines, talking points, and institutional materials so Tivy, your AI coach, coaches with your voice. This ensures consistency across your entire team.

Ensures alignment on:

  • Endowment tax explanations
  • Campaign messaging
  • Leadership transition communications
  • Indirect cost and overhead discussions
  • Presidential priorities and institutional vision

Now every fundraiser can practice using institutional language and get feedback on their delivery—without adding to your comms team’s workload.

Manager Intelligence Dashboard

See team trends without micromanaging

Access team-level insights that show skill gaps, confidence patterns, and development trends across your entire advancement operation. You’ll see which competencies your team is strongest in, where targeted training would help, and who might be ready for larger portfolios or more complex assignments.

Helps managers:

  • Identify which fundraisers are ready for principal gift conversations
  • Make informed assignment decisions in many-to-one models
  • Focus coaching time on the highest-impact development areas
  • Track onboarding progress and speed to portfolio readiness
  • Understand team-wide confidence and skill trends

Individual practice sessions remain completely private. You see patterns and trends that inform your leadership—not individual scorecards that create surveillance culture.

Guided Learning Programs

Structured development paths for specific skills

Navigate curated learning journeys that combine practice scenarios with coaching conversations to develop targeted skills. Each program guides fundraisers through progressive challenges with clear learning outcomes.

Programs include:

  • Qualification & Discovery Mastery
  • Campaign Messaging Consistency
  • Unlocking Stalled Donor Relationships
  • New Fundraiser Onboarding & Speed to Portfolio
  • Navigating Sensitive Institutional Topics
  • Transitioning Donors Between Priorities

These can be customized for your institution’s specific needs. 

Privacy & Security First

Built on responsible AI principles

We co-founded Fundraising AI to establish best practices for beneficial and responsible AI use in our sector. Privacy, transparency, and ethics aren’t afterthoughts—they’re built into every feature.

How we protect your team:

  • Multi-tenant database architecture—your data never mingles with other institutions
  • Zero model training on your information or conversations
  • Individual conversations remain completely private to each fundraiser
  • Team-level analytics show patterns and trends, not individual performances
  • Fundraisers can use generic scenarios without naming specific donors
  • Complete transparency about how our AI works and what data is used

This matters especially for your most sophisticated fundraisers who get a completely private space to workshop strategy, ask questions, and build confidence.

Action-Oriented Tools

From practice to impact

Practice is valuable, but the goal is action. After every coaching session with Tivy, fundraisers get tools that help them move forward with confidence.

After each session:

  • AI-generated email drafts based on your strategy discussions
  • Conversation summaries with clear next steps
  • Action plans with specific recommendations
  • Downloadable feedback reports to share with managers

Are you ready to feel more prepared?

Give your team the practice scenarios they need to be ready for every dynamic donor conversation.