Log In
Schedule a Demo

RESOURCES

State of Donor Conversations Report

Download The Report

Complete this form to access the report.

A Practical Look at What’s Working in Fundraising.

The State of Donor Conversations 2025 Benchmark Report analyzes 370 simulated donor meetings across 106 fundraisers to uncover what’s really working in the field today.

Backed by data from Practivated’s AI-powered practice platform, the report highlights key strengths, common challenges, and where practice makes the biggest impact.

Discover how fundraisers are building trust and where they struggle. If you’re a fundraising leader, this report is your roadmap to stronger teams, deeper donor relationships, and more meaningful results.

What You’ll Learn

Practivated’s State of Donor Conversations Report reveals how fundraisers perform in real-world practice simulations, highlighting both relational strengths and structural challenges.

Each session was evaluated by our AI coach across 4 core skill categories, 16 specific indicators, and 4 dimensions of donor sentiment

While 90% of conversations improve donor sentiment, too many fundraisers still hesitate on making the ask. The data shows practice is the critical factor in turning confidence into commitments.

What’s Inside

  1. Fundraisers consistently improve donor sentiment even when the conversation isn’t perfect.
  2. Confidence, clarity, and relevance are clear strengths across teams.
  3. Structure and making the ask are common growth opportunities.
  4. Fundraisers who practice repeatedly show measurable improvement.
  5. Iteration works, those who use feedback grow faster and stronger.
State of Donor Conversations Report Cover