Practivated emerged from the belief that fundraising success requires more than knowledge, it calls for confidence. Our founder, Mallory Erickson, saw a clear need: fundraisers were passionate but lacked a safe, supportive space to practice their skills without pressure.
Drawing from extensive nonprofit leadership and fundraising coaching experience, Mallory created Practivated, an AI-guided practice platform designed to strengthen donor connections through confident, authentic conversations.
Practivated empowers fundraisers to take confident action by providing a judgment-free environment to practice and grow. Fundraising is about relationships, and relationships thrive when teams feel supported, confident, and prepared.
We help teams translate insights into action, turning uncertainty into clarity. Practivated is where fundraisers practice, learn, and refine their skills, reducing stress and improving donor engagement through authentic, purposeful conversations.
We envision confident fundraisers, thriving teams, and a more generous world…one authentic conversation at a time. Every fundraiser, whether new or experienced, deserves access to a safe space for continual growth.
Practivated democratizes professional development by offering scalable, practice-based training. This approach creates alignment, reduces isolation, and builds team-wide confidence. Our vision is clear: stronger relationships, increased generosity, and fundraising teams who thrive together, prepared for every conversation.
At Practivated, AI supports human connections, it never replaces them. Our platform responsibly harnesses AI to provide personalized feedback, enhance emotional intelligence, and build fundraiser confidence without compromising individual privacy.
We prioritize transparency, ethics, and the responsible use of technology. Fundraisers grow safely in a supportive space, and organizations gain valuable insights into team-wide strengths and opportunities, all while respecting the confidentiality and autonomy of every team member.
Practivated’s strength lies in our diverse, expert team—each member deeply committed to empowering fundraisers.
Mallory Erickson is a nonprofit leader and fundraising coach with over a decade of experience helping mission-driven organizations grow. Her strategic and empathetic approach to fundraising shapes the foundation of Practivated. As a champion for ethical AI, she ensures technology enhances human connection and empowers fundraisers to scale their impact with integrity and confidence.
Royi Haddad is a hands-on principal software architect with deep expertise in AI, having led the development of cutting-edge AI products for the past 8 years. As former Co-Founder and CTO of 21 Labs, he developed an AI-powered testing platform acquired by Perforce. Now as CTO of Practivated, he drives the development of real-time, ethical AI coaching tools to support fundraisers and amplify social impact.
John Karlo started his career in the nonprofit space as a database administrator before moving into brand and marketing leadership. He brings an analytical mind, deep empathy for nonprofit teams, and a lifelong love of tech to his work at Practivated. He’s passionate about helping mission-driven organizations embrace AI in a way that feels approachable and ethical. Based out of New Orleans, there is never a dull moment to engage with community and find new spots to walk his dog Rosé.
Allie Jewell has worked across the nonprofit space as a tech instructor, in business development for a fundraising consulting firm, and as a super-user of several CRMs in higher ed and arts & culture nonprofits. She’s passionate about helping mission-driven organizations unlock the power of technology to work smarter and drive impact. Based in Atlanta, she thrives on helping organizations embrace tech-driven change and somehow still finds time to chase a toddler, teach fitness classes, and sing in a wedding band.
Bryan has spent 15 years at the intersection of fundraising, community building, and nonprofit technology, raising over $100M for causes from human rights and mental health to healthcare and global development. He’s led peer-to-peer programs, corporate partnerships, and global campaigns with organizations like Invisible Children, To Write Love On Her Arms, and Moffitt Cancer Center. Based in Maine, he recharges outdoors by skiing, surfing, or hiking, fueling the creativity and leadership he brings to his work at Practivated.
José Luiz began his career as a full-stack developer and has spent the last decade building scalable software solutions across industries, from fintech to education to social impact. With a deep passion for software development and a strong foundation in both backend architecture and frontend design, he brings thoughtful engineering and systems thinking to his work at Practivated. José is driven by a desire to create elegant, user-centered technology that empowers mission-driven teams. Based in Brazil, he thrives in collaborative environments and is always exploring new ways to solve real-world problems with code.
At Practivated, we’re creating technology solutions that put fundraisers first. Fundraising is a deeply human experience, driven by passion, purpose, and connection. While AI powers our platform, the technology isn’t the point, the fundraiser is.
We designed Practivated to reduce stress, ease overwhelm, and give fundraisers the tools they need to approach donor meetings confidently, prepared, and authentically connected. Our goal isn’t to replace fundraisers or create perfect scripts; it’s to empower you to show up as your best self, whether you’re a seasoned fundraising professional honing your skills or new to the field and building your confidence.
Practivated empowers fundraisers to take confident action by providing a safe space to practice and grow, strengthening donor connections and driving lasting impact.
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