From Follower to Fundraiser: How to Transform Supporters into Active Fundraisers
Location: Zoom
Date: October 21st | 12pm EST | 9am PST
Host: Mallory Erickson
Guest Speaker: Floyd Jones
Register
Free
A free webinar for fundraisers
Our biggest champions are already in your community — they just need the right invitation. In this interactive session, Floyd Jones will show you how to turn engaged supporters into active fundraisers, whether that’s running a peer-to-peer campaign, sharing your message online, or rallying their corporate teams. With Practivated’s AI roleplay tool, you’ll practice real conversations so you leave ready to inspire action and multiply your impact this year-end.
What You’ll Learn
The Four C’s Framework — Catalyst, Communicate, Convert, and Catapult — and how each builds fundraiser confidence.
How to move supporters from interest to action through clear, values-driven conversations.
What to say when someone hesitates or isn’t sure how to get involved.
How to sustain energy after a campaign launch and keep fundraisers motivated.
This Is For...
You want to turn passive followers into active, mission-driven fundraisers.
You’re gearing up for year-end giving and want to strengthen your community’s involvement.
You lead or support fundraising campaigns and want better engagement from your network.
You’re looking for practical, human-centered ways to boost donor confidence and participation.
You’ll Leave With...
A clear roadmap for turning engagement into activation using the Four C’s Framework.
Conversation strategies and real examples you can start practicing right away.
New ideas for keeping fundraisers inspired through celebration and follow-up.
Access to a free Practivated scenario so you can practice your next supporter conversation with Tivy.
Guest Speaker
Floyd Jones
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Floyd Jones is the Founder & CEO of BackBlack, an initiative that has directed over $2M to more than 1,000 Black-led nonprofits. He is also the founder of Floyd Jones Enterprises, a media and coaching company helping nonprofits scale their fundraising through community-led growth.
A speaker, coach, and community builder, Floyd is focused on helping nonprofits build sustainable, engaged communities that drive lasting impact. Over the course of his career, he has raised over $40M for grassroots organizations and transformed the nonprofit landscape through strategic community-building efforts.
His work has been featured on platforms such as ESPN, LinkedIn, Blavity, The Anthem Awards, Variety, Black Enterprise, and Wired, and sponsored by brands including NIKE, Whole Foods, VISA, and NBA2K.
As the newly appointed Global Chair of Black Philanthropy Month, Floyd is passionate about turning engagement into long-term support and committed to uplifting changemakers worldwide through bold, equity-driven strategies.
Host
Mallory Erickson
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Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals master the most human part of their job, connection. A former fundraiser turned coach, she’s the creator of the Power Partners Formula™️, a framework that has helped over 60,000 nonprofit leaders raise more from aligned funders without burnout, overwhelm, or compromise.
She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.
In 2024, Mallory launched Practivated, an AI-powered platform where fundraisers can practice real donor conversations in a safe, dynamic environment. Think: a flight simulator for fundraising. From big asks to tough objections, Practivated helps fundraisers rehearse, refine, and build confidence because performance improves with practice, and fundraisers deserve that too.
