Webinar

From Insight to Impact: How Organizations Are Using AI to Build Better Donor Experiences

Wednesday, February 11th | 12 pm ET

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Hear from the Following Experts

Mallory Erickson

Founder & CEO, Practivated

Kelley Hecht

Strategic Executive Advisor, Global Research and Nonprofit, AWS

AI is rapidly changing how organizations design donor experiences

But knowing where and how to apply it is still the hardest part.

In this conversation, Mallory Erickson sits down with Kelley Hecht to explore how organizations are embedding AI into donor experience and user experience in ways that stay grounded in human connection.

This session looks at what organizations are actually doing in practice – drawing on real world examples from nonprofits to showcase how AI is being used to support clearer journeys, reduced friction, and strengthened relationships.

Together, Mallory and Kelley will unpack:

How AI is showing up across donor and user experience today
What nonprofit teams are learning from real-world implementations
Where AI adds the most value in relationship-based engagement
How leaders can think about AI as an enabler of connection—not a replacement for it

This session is designed for leaders who want a practical, human-centered view of what’s working now—and how to apply those lessons in their own organizations.

Mallory Erickson

Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals master the most human part of their job, connection. A former fundraiser turned coach, she’s the creator of the Power Partners Formula™️, a framework that has helped over 60,000 nonprofit leaders raise more from aligned funders without burnout, overwhelm, or compromise.

She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.

In 2024, Mallory launched Practivated, an AI-powered platform where fundraisers can practice real donor conversations in a safe, dynamic environment. Think: a flight simulator for fundraising. From big asks to tough objections, Practivated helps fundraisers rehearse, refine, and build confidence because performance improves with practice, and fundraisers deserve that too.

Kelley Hecht

For more than two decades, Kelley has been joining companies looking to build their future. She amplifies what works and co-create modern strategies that drive measurable, sustained results.

She sees what others overlook: friction points, blockers, and misalignments that are holding the team back. Then brings focus, simplify the complex, and help people connect the dots between strategy, execution, and impact.

Kelley has built new business functions across philanthropy, tech, and healthcare, scaled innovation labs, coached C-suite leaders, and delivered multimillion-dollar results. She creates the systems, culture, and clarity teams need to move faster, smarter, and with purpose.

She honors what’s working, but never settle for it—because we can’t be successful if we remain static. As a direct and decisive leader who sees where we’re going and identifies what’s been limiting our ability to get there, she aligns people and processes to accelerate impact.

Today, Kelley proudly applies these skills to support the more than 85,000 nonprofit organizations around the world that utilize the Amazon Web Services (AWS) cloud to deliver on their mission!